Digital Marketing Strategy: Important Lessons To Learn From Money Heist

“In this world, everything is governed by balance. There’s what you stand to gain and what you stand to lose.” – Berlin

We all have a little Berlin in us – constantly taking calculative and sometimes brazen risks, predicting gains, and pretending to look confident even though we are sweating profusely when the stakes are high. 

This truth bomb dropped by Berlin in Money Heist could not be more relevant for us digital marketers. Honestly, I am thinking of getting this quote printed and pasting it on my work desk wall so that I can look at it all the time. 

Because seriously, if you think about it, marketing does involve high stakes. I mean, you are literally playing a game with extremely unpredictable results. Every campaign you have crafted can land you in the good books of the boss or get you the backlash of the century. 

In this constant game of Spend v/s ROI, Reach v/s Relevance, and Innovation v/s Brand Safety, you are constantly launching campaigns that can make or break your business. 

But wait, amidst all this chaos, the secret was right in front of you all along. You even enjoyed binge-watching it. Let’s decode together the marketing genius hidden in the red-jumpsuited rebellion and learn to craft a digital marketing strategy with our favourite characters from Money Heist. 

Lesson 1 – The Power of Strategy from The Professor 

What do you think must have happened if our beloved Professor had picked a gun instead of a whiteboard and a marker?

The Money Heist would have never happened! 

He planned everything in meticulous detail. Every twist, every possibility, every message, and every outcome was mapped out in advance and planned out to the smallest detail. That’s exactly how you craft a digital marketing strategy that will lead you to success. 

Nothing is an overnight sensation. Not even the Instagram reel that went viral out of nowhere. It takes consistency, careful planning, and most importantly, thinking two steps ahead to become a marketing case study for others to follow. 

Take Apple launches, for example. Do you think it is a coincidence that all their launches go viral, and people go literally nuts to buy their products? 

No, it is not luck. If you have read Steve Jobs’ biography, you know what is the core of their philosophy. It is the obsession of getting every little detail correct and laid out in advance, and that’s how your marketing strategy needs to be from day 1. 

But how to achieve this? 

Use a simple framework that works for me every time:

Clearly lay down your OBJECTIVE.

Define your AUDIENCE.

Identify your CHANNELS.

Set an achievable TIMELINE.

Regularly study the METRICS.

Remember, good campaigns happen out of nowhere, but the great ones are crafted to look that way. 

Lesson 2 – The Power of Emotion from Tokyo

What is the first word that comes to your mind when you think of Tokyo? 

Loud? 

Impulsive?

Brazen? 

Childish?

Hard to ignore?

Well! I just laid out how exactly your content needs to be. There is a reason we all love Tokyo, even though she made so many unrecoverable mistakes in Money Heist, and that reason is her raw characteristics. She is not subtle. She is brazen, and that’s how your content should be. 

It needs to provoke, entertain, and inspire your audience. No matter what form of content you are planning, it needs to make your audience feel an emotion. They need to feel understood and seen by you. 

Take Nike’s “You Can’t Stop Us” Campaign as an example. They blew the internet, leaving the audience with a lot of emotions in just 90 seconds, and that’s the level of storytelling you need to do to convert your audience into customers. 

You don’t have to be subtle with your content. You literally have to stop your audience in their tracks and make them watch what you are trying to show them. You have to show people you get them before you even think of selling to them.

Lesson 3 – A Brand Identity That Stands Out from Berlin

What do you think sets Berlin apart from everyone else in the Money Heist team? 

He walked into every room as if he owned it, even though that room was full of armed personnel pointing a gun at him point-blank. He was terrifying and elegantly poetic at the same time. You might not agree with his approach, but you will remember him for the rest of your lives. 

And that, my friend, is a powerful brand that knows how to stand out in the cut-throat competition. Just like Berlin, your brand needs a personality that is classy and superior. You can choose that one thing you want your brand to be. Whether you want to be playful like Spotify or rebellious like Royal Enfield, it’s totally your choice, but you need to zero down on that one thing you want to be consistent in your marketing strategy. 

Remember Dove’s “Real Beauty” campaign, where amidst all the perfection noise, they subtly came up with real people, real bodies, and real stories. It was not only emotional, but it hit home from the get-go because a lot of people resonated with it. Result? They created a loyal customer base for years to come. 

Create a brand voice and set your tone. Stick to it across all the channels, and trust me, soon your brand will not only own the vibe, it will be the vibe. 

Lesson 4 – The Magic of Execution from Nairobi

Nairobi was not just a pawn in the game of chess. She was the chess. While others panicked and were all over the place, she kept her head in the game at all times and literally got work done. 

Her philosophy? Let’s get the work done first, and we will analyse the consequences later, and that, my friend, is exactly what you need in your digital marketing strategy. 

You can keep on planning your content, do a thorough research, and even create a calendar of ideas, but it is nothing if the content is not going live. Don’t run after perfection and learn from your mistakes on the go. Even the best ideas can fail due to a lack of consistency and focus. 

Raise your hand if you love and even look forward to Zomato’s quirky and witty push notifications. 

Behind those perfectly-timed one-liners, there is an army constantly working, planning, and reworking to make them perfect on the go. 

So don’t leave anything to chance. Create an execution checklist and stick to it at all times. 

Lesson 5 – Importance of Tools and Tech from Rio

Rio might be the child of the group, but when it came to technology, he was a saviour. They could not have done it without him at any cost. From helping the team track police’s every move to making sure everything runs smoothly, Rio was an irreplaceable asset.

Your marketing tools and tech do the same for your business. Without them, you cannot wing it at any cost. You need to make your campaigns smart and your tech stack smarter in order to achieve the results you are hoping for. Make use of AI in your digital marketing strategy and leave no stone unturned if you want to grow big. 

Have you ever received a push notification from Swiggy – “You are 200 meters away from the ice cream wonderland you dreamt of as a child!” Sounds creepy, but that, my friend, is Rio-level tech precision that you need to adapt to give your customers that one last nudge to make the purchase. 

So take advantage of every tool you have at your disposal. Remember, your creative content will get you eyes, but it’s the tech and the tools that will fetch you the results. 

Ready to plan your Marketing Heist?

Well! I am sure now that you have cracked the code and learnt from the best, you are very excited to plan your marketing heist and skyrocket your brand in no time. 

But wait right there! This will require a lot of time, and you are too busy running the bank. So here is an idea – OUTSOURCE Digital Marketing Services in Dubai. This will not only help you plan the heist but also get you the money with no casualties in the process.